Hyde & Seek, London Hyde Park, a Tribute Portfolio Hotel, opened in September 2026 following a £42 million conversion of the former Corus Hotel Hyde Park at Lancaster Gate. The hotel has 309 rooms and suites, with interiors by Goddard Littlefair. A scheme like this shows how much a hotel’s identity now depends on its furniture.
A concept that can’t be bought off the shelf
The design takes its inspiration from the culture of Bayswater in the 1960s and 70s, referencing Zandra Rhodes, Ossie Clark, David Hockney and David Hicks. When an interior is built around references this specific, the furniture has to express them too. Catalogue ranges are designed to suit as many interiors as possible, which makes them a poor fit for a concept with a distinct point of view. Bespoke furniture lets the designer control the form, proportion, materials and detailing of each piece, so the furniture is designed around the concept rather than chosen to sit alongside it.
Individuality at scale
Each of the 309 rooms and suites has its own design, and the rooms include seating nooks. For a furniture manufacturer, a brief like this is demanding. Every room needs a character of its own, yet every piece must be built to the same standard and delivered to the project programme across the whole hotel. The more a scheme varies from room to room, the more carefully the manufacturing has to be planned so that variety does not come at the expense of consistency, quality or programme.
Public spaces built for heavy use
The ground floor has two main public spaces: Seekers Restaurant & Bar, a 138-seat British restaurant overlooking Hyde Park, and HydeOut, an 88-seat all-day café, lounge and co-working space. Furniture in hospitality spaces like these has to keep its appearance through heavy, constant use, so contract-grade construction and specification matter as much as the design itself.
From concept to contract
Projects like Hyde & Seek show the direction hospitality design is taking. Hotels are competing on character, and bespoke furniture is one of the clearest ways that character reaches guests. Bode Contract makes bespoke loose and fitted furniture for hospitality, working with designers to turn their concepts into pieces built for commercial use. A scheme with a strong point of view needs furniture made to match it, and that is the work we do.
